No 47-step strategies. No chasing every new platform. Just clear, usable ideas about what's actually worth your time and money, from someone who works with businesses and nonprofits like yours every day.
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Feeling behind on marketing? Before you add more to your list, try this simple reset: what to stop, what to start and what to keep doing.
Your marketing plan doesn't need 37 pages. It needs three lines: one outcome, one action and one date on your calendar. Here's how to write yours in five minutes.
Customers aren't necessarily spending less. They're spending more deliberately. Answer these seven questions to find where your next marketing dollar will do the most good.